The digital age industrial revolution (IX.0) shifted the goal post of digital maturity attainment for industrial organizations seeking to digitally transform. This has presented challenges for organizations’ ability to comprehend the unfolding paradigm around them and how to pull possibilities successfully into their organizations to revolutionize through a paradigm shift rather than maintain the existing paradigm within the guise of evolving. The research examines what a paradigm and paradigm shift entails within IX.0, providing a framework to comprehend such changes. The findings indicate that a paradigm shift entails a symbiosis of technological and organisational change. The research contributes to the scholarly debate surrounding digital transformation in industrial contexts and offers insights into the mechanism of an IX.0 paradigm shift.