Organizations today face the dual challenge of maintaining strategic coherence while embracing Agile adaptability. This study examines the integration of Scaled Agile Frameworks and Enterprise Architecture Management at Swisscom, a major Swiss telecommunications provider. Using role theory to analyze the organizational dynamics, we identify specific integration challenges in the balancing act between agility and long-term strategic planning, many of which are related to role conflicts. The challenges we derived are grouped into three different themes, namely, communication and decision-related factors, stakeholder-related factors, and resource-related factors. We provide insights into successful strategies for aligning Agile and architecture practices based on role theory, thereby contributing to a broader understanding of managing organizational transformation.