As organizations increasingly utilize AI tools, particularly Generative Artificial Intelligence (GAI), new opportunities and challenges are unfolding in organizational settings. This paper investigates the potential impact of this technology on organizational outcomes, through a Strategic Human Resources Management (SHRM) prism. Indeed, our paper offers an outline to examine the potential business value of GAI in organizational contexts through a systematic literature review and further advocates the use of case studies. These studies will aim to develop theoretical propositions and offer a prospective research agenda for GAI in organizations. Through this comprehensive exploration, we plan to provide in-depth knowledge on the link between GAI and business value and contribute to the growing understanding in this novel research area.