This paper explores the dynamics of governance in the development of corporate infrastructure within industries that consist of diverse stakeholders, such as vendors, contractors, operators, and service providers. Unlike platform-based sectors, these industries lack a centralized platform owner. While many industries strive to establish such ownership, they have yet to succeed, making infrastructuring a more dominant framework in these contexts. In most industries, infrastructure governance combines both top-down and bottom-up approaches. Our study offers a longitudinal perspective on corporate infrastructuring, moving beyond traditional governance models of top-down and bottom-up approaches. We provide empirical evidence of when and how various governance mechanisms come into play during the inception, development, and adoption of corporate infrastructure, specifically in the case of a traditional oil and gas company operating on the Norwegian Continental Shelf (NCS).